pre-empt selling

pre-empt selling
/pri: 'empt ˌselɪŋ/ noun
the practice of selling television advertising time at a lower rate with the proviso that another advertiser can take it over if the full rate is offered
As we’re on a tight advertising budget we’ll have to go for pre-empt selling.

Marketing dictionary in english. 2015.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • The Wizard of Oz on television — The enormous popularity of the 1939 MGM film The Wizard of Oz among Americans is primarily due today to the large number of times it has been shown on U.S. television, [http://thewizardofoz.info/faq14.html] although it was a famous film even… …   Wikipedia

  • Gun laws in the United States (by state) — U.S. Firearms Legal Topics Assault weapons ban ATF Bureau Brady Handgun Violence Prevention Act Concealed carry in the U.S. Domestic Violence Offender Gun Ban …   Wikipedia

  • United Kingdom company law — Beside the River Thames, the City of London is a global financial centre. Within the Square Mile, the London Stock Exchange lies at the heart of the United Kingdom s corporations. United Kingdom company law is the body of rules that concern… …   Wikipedia

  • English auction — An English auction is a type of auction, whose most typical form[clarification needed] is the open outcry auction. The auctioneer opens the auction by announcing a Suggested Opening Bid, a starting price or reserve for the item on sale and then… …   Wikipedia

  • Ranchos of California — The Spanish, and later the Méxican government encouraged settlement of territory now known as California by the establishment of large land grants called ranchos, from which the English ranch is derived. Devoted to raising cattle and sheep, the… …   Wikipedia

  • History of economic thought — The history of economic thought deals with different thinkers and theories in the field of political economy and economics from the ancient world to the present day. British philosopher Adam Smith is cited by many as the father of modern… …   Wikipedia

  • Will Young — Infobox musical artist 2 Name = Will Young Background = solo singer Birth name = William Young Alias = Born = birth date and age|1979|1|20|df=y [http://www.imdb.com/name/nm1094099/ Will Young (I) ] ] Origin = Berkshire, England, United Kingdom… …   Wikipedia

  • NASCAR on CBS — Genre Auto racing Created by Neal Pilson Directed by Bob Fishman Larry Cavolina Presented by CBS Sports Starring …   Wikipedia

  • Dell Comics — Parent company Dell Publishing Status Defunct, 1973 Founded 1929 …   Wikipedia

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”